Cherriots won the first place 2016 AdWheel Award from the American Public Transportation Association for Best Social Media to Increase Ridership.
Cherriots staff created an effective social media campaign to attract new riders with a little help from Pokémon Go. To enter a District contest, Pokémon Go players took screenshots of Pokémon creatures lurking at the Downtown Transit Center, loitering at bus stops or lounging on buses. Players posted their photos on Twitter or the district’s Facebook page for a chance to win portable phone battery packs. That’s an appropriate award because dedicated Pokémon Go players often need to charge their phones. The Pokémon -themed tweets were viewed more than 67,000 times and resulted in more than 16,000 interactions, such as likes, retweets, link clicks and comments.