Alert Icon Icon of an exclamation point in a triangle.
Medical emergency: Face masks required to ride, limited seating available
Medical emergency: Customer Service available only by phone, email, social media
View Service Alerts

Leadership Team

Our staff dedicated to serving you

Allan Pollock
General Manager

Email: allan.pollock@cherriots.org

Allan has served as the District’s General Manager since June 2007. Prior to joining Cherriots he started his public transportation career at the Orange County Transportation Authority. In 1996 he then served as the Transit Operations Manager, Montebello Bus Lines, Montebello, CA and was appointed Director of Transportation in 2002.

​He currently serves on the American Public Transportation Association (APTA) board of directors and serves as the Vice-Chair of the Small Operations Committee. He is a board member for the Oregon Transit Association and served as its President from 2011-2015. He is also the current chair of the Oregon Public Transportation Advisory Committee.

​Allan is active in the local community serving as a board member for Garten Services, Salem City Club, and Marion County Children and Families Commission. He is a member of the Downtown Rotary Club and has served on several community committees.

​Allan holds a Master’s Degree in Human Resources from Chapman University, a bachelor’s degree from California Polytechnic University, Pomona and is a graduate of Leadership APTA and Leadership Keizer.

David G. Trimble
Deputy General Manager

Email: david.trimble@cherriots.org

As Deputy General Manager, David coordinates with the General Manager/CEO to provide overall leadership to Cherriots in achieving District objectives, strategic goals, and performance management.  David directs the activities of the Executive Leadership Team to build and enhance the team’s coordination and capability.  David is also responsible for oversight of the District’s Service Planning and Security and Emergency departments.

David has more than 22 years of transportation management experience (and 28 years of total management experience). Before joining the team at Cherriots in January 2016, David served in several transportation leadership roles, which included: director of transportation programs for TriMet in Portland, Oregon; division manager, Transit Operations for Golden Empire Transit in Bakersfield, California; and area district manager for First Transit, Inc., where he oversaw nine transit operating locations in the central valley and central coast of California. David also served as general manager for the Kern County Regional Transit system in Bakersfield, California.

David has a master's degree in administration from California State University, Bakersfield, and holds several certifications in transit-related disciplines.

Stephen (Steve) Dickey
Director of Technology and Program Management

Email: steve.dickey@cherriots.org

As Director of Technology and Program Management, Steve serves as a member of the executive leadership team and is responsible for the District’s strategic planning initiatives, intergovernmental relations, and program management. Division functions include managing cross-divisional work groups; managing capital project development; information and operations technologies; and maintaining effective and cooperative working relationships with the local business community, other public agencies, regulatory agencies, and the general public.

He is also responsible for fulfilling the role of the civil rights officer for the District. Steve provides reports and updates on these areas to the general manager and the Board of Directors.

Steve has more than 22 years of experience in public transportation, including at the Oregon Department of Transportation, South Metro Area Regional Transit / City of Wilsonville, and more than 11 years with Cherriots.

Steve has a bachelor’s degree in management and communication from Corban University in Salem. He is a lifelong resident of the greater Salem area and is actively involved in the local community.

Tom Dietz
Director of Operations

Email: tom.dietz@cherriots.org

In his role as the Director of Operations, Tom serves as a member of the executive leadership team. He oversees maintenance operations, including facilities, and directs the activities of staff and contractors involved in all the District's transportation services: fixed-route service, ADA paratransit, dial-a-ride (shuttle), regional transportation, and call center.

Tom has more than 20 years of transportation and operations management experience. He has served in a number of executive, leadership, and managerial roles in non-profit, county government, and tribal organizations. He came to Cherriots in January 2021 from Washington State where he was the Transportation Director for the Stillaguamish Tribe of Indians. Roles prior to that include director of transportation for Homage Senior Services in Lynwood; director of transportation services operations at Hopelink in Bellevue; and operations manager for Senior Services of Snohomish County.

Tom has a Master of Arts degree in organizational leadership from Gonzaga University, a bachelor’s degree in business administration, finance, and decision science from the University of Wyoming, and certifications in transit and non-profit related disciplines.

Paula Dixon
Director of Human Resources and Labor Relations

Email: paula.dixon@cherriots.org

As Director of Human Resources and Labor Relations, Paula serves as a member of the executive leadership team and is responsible for leading, planning, organizing, and directing the activities and staff of the Human Resources and Labor Relations Division. Division functions include human resources; recruitment and selection; compensation administration; labor relations; training and development; safety and wellness programs; and local, state and federal employment law compliance.

In addition to her administrative role, Paula is the District’s Equal Employment Opportunity Officer and the chief labor negotiator, working closely with the transit union to resolve complex personnel and contract issues.

Paula has more than 30 years of experience in public sector management, including the Thurston County Fire Protection District Three in Lacey, Washington, where she was director of administration; and the City of Dallas (Texas) where she held a variety of roles, including budget and research policy analyst and assistant director of planning and development.

Paula has a master’s degree in public administration from the University of North Texas, Denton, and a bachelor’s degree in political science from the University of Kansas, Lawrence. She also holds several certifications in human resources-related disciplines.  

Patricia Feeny
Director of Communication

Email: patricia.feeny@cherriots.org

As Director of Communication, Patricia serves as a member of the executive leadership team and is responsible for all corporate communication, including the development and implementation of the District’s strategies for rebranding, marketing, media relations, public outreach, advertising, and digital media. She oversees the Marketing Department, Customer Service Office, Transportation Options Program, Cherriots Eligibility Office, Travel Training Program, and Transit Hosts Program.

Patricia has more than 30 years of communication experience in both the private and public sector, including news reporting for the Statesman Journal and media spokesman and communication specialist for both Oregon Health & Science University and Providence Health and Services. Before coming to Cherriots in February 2016, Patricia served as the strategic communication manager for the award-winning Oregon State Hospital construction project. Patricia worked for Oregon Health Authority and the Department of Human Services, serving as the public information officer for child protective services, TANF, addictions and mental health, vocational rehabilitation, and seniors and people with disabilities.

Patricia holds a bachelor’s degree in journalism from the William Allen White School of Journalism at the University of Kansas.

Denise LaRue
Director of Finance/Chief Financial Officer

Email: denise.larue@cherriots.org

As the Director of Finance/Chief Financial Officer, Denise serves as a member of the executive leadership team and is responsible for leading, planning, organizing, and directing the activities and staff of the Finance Division. Division functions include accounting; short and long-term financial planning and analyses; budget preparation and control; contract and grant administration; purchasing; and inventory control.

In addition to ensuring the fiscal sustainability of the organization, she is
responsible for securing adequate funding for operations and capital projects, and
providing financial information to the general manager and the Board of Directors.

In addition to 32 years of experience in finance and accounting, she has overseen
business services, risk management, payroll, human resources, and information
technology. Prior to coming to the District, she was the chief financial officer and
vice president for the YMCA of Columbia-Willamette.

Denise holds a bachelor’s degree in business administration, with a concentration
in accounting, from Oregon State University.