Additional services
Cherriots LIFT
$3.20 for a One-Ride trip (one-way)
Cherriots Shop and Ride
$3.20 for a One-Ride trip on the Dial-a-Ride service (one-way)
$1.25 for a One-Ride trip on the Shopper Shuttle service (one-way)
Media Toolkit
Resources for our partners to share about our services
Never miss another update from Cherriots:
Communities with public transit systems not only grow, they thrive.
The Salem Area Mass Transit District, more commonly known as Cherriots, is a community lifeline connecting people to the places where they live, work, learn, shop, and explore.
Formed in 1979 as a municipal corporation, Cherriots provides fixed-route, paratransit, regional, and rideshare services. The Cherriots mission, connecting people with places through safe, friendly and reliable public transportation services, Cherriots buses provide transportation throughout Marion and Polk counties with easy connections to other counties and cities.
People depend on Cherriots to meet their transportation needs and expect a safe, friendly, and reliable experience that inspires community pride.
- Cherriots Overview
- Strategic Priorities
- Rebranding Initiative
- Logo and Photo Usage Request
- Media Inquiries
A strong public transit system is vital for environmentally friendly and economically thriving communities. The Cherriots vision statement, mission statement, and values represent our guiding principles.
Vision
We deliver valued mobility options that inspire community pride.
Mission
Creating Community Connections.
Values
Communication - I promote an open, respectful dialogue with our customers, community partners, and my teammates.
Humility - I will serve others with compassion and empathy.
Excellence - I will deliver a world class customer experience.
Respect - I will honor our team and community with my words, actions, and behaviors.
Resourceful - I will adapt to find efficient and innovative ways to overcome challenges and be willing to take initiative to achieve success.
Inclusive - I recognize and honor diversity and will act with integrity, promoting decisions and actions that are equitable and align with being an inclusive agency.
Ownership - I am empowered to take actions that contribute to good stewardship and community trust.
Transparency - I invite trust by fostering honesty and credibility in the eyes of others.
Safety - I own my role in ensuring Cherriots provides a safe, clean, and secure experience.
At the heart of our focus is a united passion to deliver excellence to the Salem-Keizer community. Further, we view excellence through a lens encompassing four core areas of our service and operations:
Community Value
Customer Satisfaction
Culture of Ownership
Financial Sustainability
Rebranding to Ensure Relevance
For years, Cherriots had a firmly established brand, but as with any brand, it became outdated. In 2016 Cherriots underwent a brand refresh. The goal was not to eliminate or diminish the brand value that had been developed over the years, but to update it to maintain relevance.
The old brand did not reflect Cherriots' evolution or help tell its story. Cherriots is a complex set of services, but there was a low level of public awareness that these services were all connected to the District.
The brand revitalization created a stronger connection between the Cherriots name and visual identity. Through the brand refresh, Cherriots tells its story more broadly so that people know about the resources, support, and services the District brings to the community. Read more about our rebranding efforts in the Cherriots Brand Refresh Frequently Asked Questions (FAQs) below:
Cherriots Logo
The Cherriots logo may be used for informational and news purposes only. Modifying the logo in any way is forbidden. Use of the logo may not imply representation of Cherriots in any way. The logo may not be used to sell anything or promote any goods or services.
Photo Library
Media partners may use the following photos with credit given to Cherriots. To request additional photos, contact marketing@cherriots.org or call 503-588-2424.
New Cherriots Local bus in downtown Salem
Cherriots Local bus near the capitol in springtime
Cherriots Local bus on an autumn day
New Cherriots Local buses
Cherriots Local bus downtown
Cherriots Local bus at night near the Grand Theater
Questions about Cherriots? Our Public Information Officer is Patricia Feeny, Director of Communication. She can be reached during office hours at 503-361-7515 and after hours at 971-719-3097. She is also able to help with media records requests.
