Media Toolkit

Resources for our partners to share about our services

Never miss another update from Cherriots:

Communities with public transit systems not only grow, they thrive.

The Salem Area Mass Transit District, more commonly known as Cherriots, is a community lifeline connecting people to the places where they live, work, learn, shop, and explore.

Formed in 1979 as a municipal corporation, Cherriots provides fixed-route, paratransit, regional, and rideshare services. The Cherriots mission, connecting people with places through safe, friendly and reliable public transportation services, Cherriots buses provide transportation throughout Marion and Polk counties with easy connections to other counties and cities.

People depend on Cherriots to meet their transportation needs and expect a safe, friendly, and reliable experience that inspires community pride.

A strong public transit system is vital for environmentally friendly and economically thriving communities. The Cherriots vision statement, mission statement, and values represent our guiding principles.

Vision 

We deliver valued mobility options that inspire community pride.

Mission 

Creating Community Connections.

Values 

Communication - I promote an open, respectful dialogue with our customers, community partners, and my teammates.
Humility - I will serve others with compassion and empathy.
Excellence - I will deliver a world class customer experience.
Respect - I will honor our team and community with my words, actions, and behaviors.
Resourceful - I will adapt to find efficient and innovative ways to overcome challenges and be willing to take initiative to achieve success.
Inclusive - I recognize and honor diversity and will act with integrity, promoting decisions and actions that are equitable and align with being an inclusive agency.
Ownership - I am empowered to take actions that contribute to good stewardship and community trust.
Transparency - I invite trust by fostering honesty and credibility in the eyes of others.
Safety - I own my role in ensuring Cherriots provides a safe, clean, and secure experience.