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Ridership survey update

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Ridership survey confirms essential role of Cherriots services

Ridership survey riderIn the fall of 2021, Cherriots riders participated in a survey that asked questions about riders’ origins and destinations as well as rider demographics, including questions on family income, number of members in household, employment status, and general information about the individual.

One of the key takeaways of the survey from riders is Cherriots Local and Regional transit services are essential to the community for providing

transportation for people in Marion and Polk counties who don’t have many other options to get to work, school, shopping and recreational activities.

Of the survey takers, 72 percent said they did not have a valid driver’s license, and 84 percent did not have a vehicle available to them. Riders are using transit for many trip purposes, but the majority (82 percent) are using it for purposes other than going to and from work, such as shopping (15 percent), going to school (7 percent), and medical appointments (3 percent).

About twice as many students ride the bus home from school compared to riding to school.

A quarter of riders are students, with a majority of those either full-time or part-time college students. The second largest category of students were in high school (40 percent of all students surveyed). Of the college students, two-thirds (67 percent) were at Chemeketa Community College, 10 percent were Western Oregon University students, and 4 percent attended Willamette University.

This survey will be used to gather data and assist in long-range planning, modeling and forecasting, Title VI planning, as well as inform state and federal grant applications.

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